Plastic bags have become one of the main enemies in the fight to clean the environment. Scientists have estimated that worldwide between 500 billion and 1 trillion plastic bags are used every year. That’s about 1 million bags a minute. Although a single plastic bag can take up to 1,000 years to degrade, people continue to discard 90 percent of the plastic bag they accumulate from shopping. According to the BBC, less than 3 percent of plastic bags wind up being recycled. Greeneration’s own research in five major Indonesian cities revealed that the average person uses around 700 plastic bags a year. A typical large retail outlet spends about Rp 88 million per shop per month to purchase “biogradable” plastic bags. My expanded project will include the development of a website, dietkantongplastik.com, to share success stories and best practices, and to expand our “fun theory” campaign across Indonesia. I also plan to replicate the successful bag-replacement programme at other outlets- a project involving five Centro Department Stores is currently in progress- and to engage government agencies and communities to become part of our movement. I studied biology at the Bandung Institute of Technology (ITB) with a specialization in plant bio-engineering, and I am confident that I can use my scientific background to make this project a success. I have spent many years as researcher and a community leader before joining GI. The project also benefits from funding derived from the sale of 40,000 BaGoes bags, consultancy fees and donations.